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Starbucks's Mobile Payment Transaction Volume Explodes To Over $270 Million

Business Insider  |  November 11, 2013

Starbucks CEO Howard Schultz announced during the company's last earnings call that in-store transactions made with Starbucks's mobile wallet accounted for 11% of Starbucks's North American transaction volume in the third quarter of 2013.*

Here are the key takeaways:

  • During the third quarter, Starbucks's mobile payment volume reached $272 million, according to a conservative BI Intelligence estimate.

  • That's up 88% from the fourth quarter of 2012 when Starbucks first reported the number of mobile transactions.

  • Mobile payment transactions averaged 4 million per week in the third quarter, up from 2.1 million per week in the fourth quarter of 2012.

  • That averages out to 48 million payments during the third quarter, up from 25.2 million in the fourth quarter of 2012. ...