Can Sony's Dongle Take Down Google's Chromecast?
In August, Sony announced a tentative deal with Viacom to stream its content, which could give it a major advantage in the Internet TV market. Now, Sony is readying to launch its own Google Chromecast-like dongle.
Entertainment-industry magazine Variety broke the news about Sony's plans to debut a Bravia Smart Stick this week. They describe it as a plug-in adapter for Sony's current-generation HD televisions, based on Google TV software for running interactive TV apps.
There's a vast gulf between pricing strategies. Google is making its Chromecast available for just $35, while Sony's Bravia Smart Stick is reportedly priced at $150. But Variety says Sony will offer more content apps, including access to Amazon Video, Wal-Mart's Vudu, Redbox Instant by Verizon, AOL On, and its own Crackle and Video Unlimited. Chromecast works with Netflix, YouTube, Google Play Movies & TV, and Google Play Music. Google has also promised more apps like Pandora are coming soon. ...