Should Forbes Be Valued as Online Business?
Forbes' owners, primarily the Forbes family, are hoping the company will fetch between $400 million and $500 million, said another person familiar with the situation.
The owners of Forbes Media LLC are hoping to convince potential buyers it should be valued like a fast-growing digital media business, but people familiar with Forbes’ financial performance say that could prove a hard sell for a company that still has firm roots in a declining print advertising market.
Forbes Media, publisher of Forbes magazine and Forbes.com, generated slightly less than $20 million in earnings before interest, taxes, depreciation and amortization, or Ebitda, last year, people familiar with the company’s financial performance said. Forbes doesn’t disclose details of its financial performance; a spokeswoman says it is profitable and on track in 2013 for its best financial performance in six years. ...