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On Twitter during the Grammys? “Tweet Music” will turn your tweets into songs

PandoDaily  |  January 13, 2014

From snarky wardrobe comments to outrage over winners and losers, millions simply cannot resist the urge to tweet during award shows. Last year’s Oscars netted 6.8 million tweets. The VMAs, boosted by that infamous Miley Cyrus performance, pulled in 18.5 million. Even last night’s lowly Golden Globes managed to rack up 2.1 million. Advertisers...

Advertisers naturally want to be a part of this conversation. Beyond the people who tweet about the commercials, however, this can be a difficult proposition. So for next Sunday’s Grammy Awards, audio equipment maker Harman, under its JBL Audio brand, will attempt a pretty cool experiment: They’ll turn your tweets into songs. ...